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Rethinking Management: The Imperative for Soft HRM in a Post-Pandemic World

  The COVID-19 pandemic has incredibly affected many sectors, including individuals, cities, economies, countries, and continents. COVID-19 has compelled managers to make very rapid decisions on who should stay at work, how to move people into digital space, and how to communicate priorities to employees. Ernst & Young LLP (EY US) surveyed 500 board members and CEOs of companies around the world in 2019 and found that only 21 percent of them believed their companies were ready to respond to any unfavorable risk (McWilliams, 2020). A few short months later, the COVID-19 pandemic crisis arrived and proved that these concerns were well founded. This crisis was able to highlight the concerns about the helplessness of the world supply chain, its financial resilience, and strategic human talent. This pandemic shifted the global workforce to remote work, hybrid models, and changing employee needs which once adapted traditional Hard HRM models for efficiency and productivity. It was ...

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